ABOUT ME
JAMES YEO
Associate Division Director
I’m James Yeo, better known as The Property Strategist — a trusted advisor who helps Singaporeans make smarter property decisions with clarity and confidence.
Since 2014, I’ve guided hundreds of families, upgraders, and investors through every stage of their real estate journey from buying their first home to building long-term investment portfolios. My approach is simple: strategy before sales.
I’m also the author of one best-selling property books:
Secrets of Self-Made Success
My first book explores how discipline, clarity, and financial planning shape long-term success — both in life and property. It’s where my strategic approach to real estate began.
Buy & Sell Properties: Start with C.H.O.I.C.E.
A practical, no-fluff guide for Singaporeans who want to buy and sell property with confidence. It introduces my C.H.O.I.C.E.™ Framework — a 6-step system that helps you make smarter, data-driven decisions, avoid costly mistakes, and build real wealth through property.
Stop guessing. Start choosing wisely. The right property decisions begin with C.H.O.I.C.E.
My C.H.O.I.C.E.™ Framework The 6 Steps to Buying the Right Property
A proven framework I developed to help clients make strategic, not emotional, property decisions.
6-FIGURE BLUEPRINT ROADMAP
CONVENIENT
(Accessibility & availability of essentials)
HISTORY
(Study the past, understand the present, get hindsight of the future)
OPPORTUNITY
(Study masterplan, identify growth area)
IRRESISTIBLE OFFER
(What is the unique selling proposition)
COMMUNITY
(Recreations places and activity, reputable school, hospital, places of interest)
ENTRY & EXIT
(Always begin with an end in mind)
Why Work With Me
Proven Track Record
Impactful Marketing
Strategic & Data-Driven
Personal Guidance
Feedback from Clients
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![Kiaraleewl]()
Kiaraleewl
We're so glad we engaged James Yeo and team to sell our HDB flat! Honestly, we were amazed by how smooth and affordable the whole process was. Instead of the usual 2% commission, they only charge a flat $1,999, and yet the service we received was just as professional (if not better!) than traditional agents.
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![Casey Lloyd]()
Casey Lloyd
James was introduced to me by my friend who bought a place a year ago.
Although I have not gotten the apartment that I want yet, James has been going extra miles into my apartment hunting.
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![Wee Jessica]()
Wee Jessica
I got to know Homeseller through James TikTok live stream and decided to engage his service after listening to his few live stream.
He and his team are doing great job with their DIY system. Promptly responded to our queries.James (Agent) helped us to obtain a good selling price in a buyer market. We have saved on an agent commission of $ 12,645.10.
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![Tbtgames92]()
Tbtgames92
We had a easy time with James from Homeseller. who advised us on all selling aspects. our flat is sold relatively one of the highest in our cluster. had a massive savings on agent comms. will definitely recommend to anyone who need to sell/buy their flat. 😘
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![Mark Sim]()
Mark Sim
We are very thankful to James whom we came across on tiktok and the Homeseller team for their excellent service in selling our flat. From start to finish, James guided us with professionalism, clear advice, and genuine care. The Homeseller team also helped to arrange every viewing smoothly.
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Joshua Ng
Many thanks to James Yeo and his team, although our Tampines Central home listed for almost 3 months (over xmas and cny period) and almost 30+ viewings, they did not advised us to lower our price because they believed that our pricing is still competitive enough. And indeed, they managed to get us a good price for our flat.
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![Sheryl Wee]()
Sheryl Wee
James was recommended to my husband and I by our friends in Nov 2019 while we were in search of a resale flat (we had been searching for about 5 months at that point in time, but to no avail). Fast forward to today, we finally managed to purchase our dream home in Aug 2020 thanks to his dedication and effort.
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![Tkc cold]()
Tkc cold
Engaged James to sell my property after watching his Tik Tok videos. The entire process was smooth and he was very helpful in answering all our queries as this was our first time selling a property.
Managed to secured a deal to sell off my property within 5 days and continued with James service to buy a new development: the whole sell and buy process was finalised within a week from engaging his service.
The Homeowners Dilemma
Homeowners in Singapore is at a disadvantage when it comes to selling their own home. The top 3 property sites do not allow a homeowner to advertise their home for sale. This greatly deters homeowners from selling themselves because 90% of home buyers search via the top 3 sites. Hence property agents are able to command a 2% or higher commission to engage their service — something many sellers today avoid by choosing homeseller platform or working with a fixed fee agent singapore who provides fair, transparent support.
Why pay more to sell your home? !
Get record-breaking HDB sales without paying high agent fees — especially when a fixed fee agent gives you full service at lower cost.
Fixed Fee Commission Model
No more percentage-based surprises. I operate on a fixed-fee model — simple, transparent, and fair.
| HDB Flat | $1,999 |
| Condominium | $4,999 |
| Landed Property | $9,999 |
- One flat fee covers the full marketing campaign.
- Includes professional photos, video, and listing exposure.
- Pay only when the property is sold.
You keep more of your returns while still getting full marketing and negotiation support.
Fixed-Fee Comparison
| Individual Agent | Homeseller James | |
|---|---|---|
| Dedicated Licensed Property Agent | ||
| Top Performing Property Agents Only | ||
| Detailed Financial Calculation | ||
| Timeline Management | ||
| Quality Marketing Photos | ||
| Manage Viewing, Negotiation & Closing | ||
| Dedicated Team Committed to Your Success | ||
| Advertise Your Listing in All Major Platforms | ||
| Advertise Your Listing in All Major Socials Platforms | ||
| Commission on a $1.5M 5-room HDB | $30,000.00 | $1,999.00 |
| Your Saving | $28,001.00 |
Home Tour Videos
In today’s market, property videos are one of the fastest ways to capture buyers’ attention.
My professional home tour videos:
Highlight your home’s best features within the first 15 seconds
Keep buyers engaged from start to finish
Drive more enquiries and faster offers
Record-Breaking Sale Achieved by Me
My track record speaks for itself
Sold in 3 Months
Blk 89 Tanglin Halt Road
Sold in 33 Days
Blk 450D Bukit Batok West Avenue 6
Sold in 26 Days
Blk 168A Queensway
Each sale followed my fixed-fee model and complete marketing plan — with results that speak for themselves.
PropertybyJamesYeo
Ready to discuss your property plans? Whether you’re looking to buy property in Singapore, sell your HDB or condo, or explore investment opportunities, I’ll guide you with strategy and clarity.