BETTER DECISIONS TODAY · GREATER FREEDOM TOMORROW
Most people buy property on emotion, then spend ten years justifying it.
A six-part framework for making a property decision you'll still be glad about in ten years — written for Singaporeans, by someone who does this for a living and isn't selling you a seminar.
Not sold in bookstores and there's no download.
I print a limited run and send them out personally.
WHY I WROTE IT
I became a property agent because I wanted to learn how to buy property properly.
That's the honest version. I wasn't looking for a sales career. I wanted to understand the largest purchase most of us will ever make, and the only way to really understand it was from the inside.
What I found once I was inside is what this book is about. Property is one of the most important investments a family will make — and I have watched people, one after another, end up financially worse off because of a decision made without a process. Not because they were careless. Because nobody ever gave them one.
And it doesn't stop at the money. I've seen a bad property decision become a domestic problem — something that sits between a couple for years. That's the part nobody puts in the brochure, and it's the reason I finally sat down and wrote this.
12+ years
advising Singapore homeowners on buying and selling
150+
properties transacted each year, consistently
$10m+
in capital growth achieved by clients, collectively
THE PROBLEM
There is a lot of noise.
News articles telling you the market is peaking. Other articles telling you it's just getting started. Forums, group chats, relatives with strong opinions, and a great many people whose income depends on you making a particular decision.
You don't have a shortage of information. You have a shortage of structure — a way to sort what matters from what's just loud.
That's all this book is. A structured framework, used by people who've since gone on to be financially better off, that tells you where to start and what to do next.
THE FRAMEWORK
C.H.O.I.C.E
Six checks, in that order. Miss one and you usually find out at the point of sale, when it's expensive to fix.
Convenience
Where it is, what's within walking distance, and how long you'll actually spend getting to work each day. Convenience is the one thing you can never renovate your way out of — and it's what the next buyer is paying for too.
Historical Data
What the units around you have actually transacted at, not what the listings are asking. Past prices tell you whether you're paying a fair number or somebody else's optimism.
Opportunity
What's coming to the area — the new line, the redevelopment, the supply pipeline. You're not buying the estate as it is today. You're buying what it becomes.
Irresistible Offer
Not every good property is a good buy. The price and the terms have to be good enough that walking away would be the mistake. If they aren't, you wait.
Community
Who lives there now, and who will want to next. The profile of a neighbourhood decides your resale pool and your tenant pool long before you ever put it on the market.
Entry / Exit
Know your way out before you go in. Your holding period, your costs, and who realistically buys this from you in five or ten years — worked out at the start, not when you need to sell.
"The C.H.O.I.C.E framework gives us a very good foundation — where to start, where to move on."
— guest at the launch, July 2026WHO IT'S FOR
If you haven't bought yet
You're about to make the biggest purchase of your life with no process for it. Start here.
If you already own
The next decision is usually the harder one. Sell or hold, upgrade or stay, and when.
If you've been to three viewings this month
And can feel yourself starting to decide with your gut.
11 JULY 2026
The launch
We launched Buy & Sell Properties Start With C.H.O.I.C.E over lunch, to a room of about forty clients, friends and people who'd never bought a property in their lives. I took them through the framework, we ate, and I signed books until there weren't any left on the table.
Highlights from the launch
WATCH
Highlights from the launch of Buy & Sell Properties Start With C.H.O.I.C.E, 11 July 2026 — why I wrote it, a walk through the six-step framework, and what the people in the room made of it.
REQUEST A COPY
Request your copy
It isn't in bookstores and there's no download. I print a limited run and send them out myself — so tell me roughly where you are with property right now, and I'll get one to you.